OMOTENASHI
CLIENT: Lexus of Chatswood
BRIEF: To create a bespoke invitation for the grand re-opening of the Lexus of Chatswod showroom, reflecting the accents and features of the new space.
SERVICES PROVIDED: Print design. Invitation design.
Lexus design embodies the spirit of 'Omotenashi.' The Japanese term means to not only fulfill, but anticipate needs - delivering excellence throughout the customer experience.
In this design, we wanted to encapsulate Omotenashi, represent our Japanese origin and depict the carefully thought out characteristics and accents within our new Lexus showroom; including the elegance, marble, black and brass.
The invitation was printed on a 250gsm black card with a gold foil embossing to replicate the black and brass features throughout the showroom.
The card sat within an origami envelope. This particular design is recognised as Japanese Tato and is one of the oldest styles of paper folding. The origami piece served to tie in Lexus' Japanese roots as well as provide an enticing unveiling experience for our customer. Again, it replicated the marble used for the renowned 12-seater teppanyaki bar positioned in the middle of the showroom.
